CONVERSE – MISSONI

Converse announces the new Converse Chuck Taylor All Star ‘70 and Deck Star sneakers created in collaboration with the Italian fashion house, Missoni

The Summer 2015 Converse Chuck Taylor collection first debuted on the Milan runway, and shares its inspiration with the Missoni Men’s S/S 2015 Collection – drawing references from the urban surfer as he travels along the southern European and north African coastlines in search of the next great surf break, and a slice of bohemian hedonism. The collection is a visual narrative of his journey where European style converges with subtle Maghrebian influences.

The summer ready silhouettes reintroduce the toweling effect to loom knits that were once a dominant feature in Missoni’s often-bold menswear.  This technique has been applied to a multi-stitch jacquard that forms the uppers of both the Chuck Taylor All Star ’70 ox, and Deck Star slip-on sneakers; a space-dyed mix of cotton, rayon and flax creating a vivid, rich textural surface with yellow, earthy accents. Solid egret white midsoles, toecaps and heel tabs compliment the look, and the collection is grounded with Missoni’s signature terracotta canvas on the sockliners.

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Chuck Taylor All Star ‘70 and Deck Star Missoni sneakers will be available for purchase starting Friday, July 17, 2015 at Converse flagship stores in New York and San Francisco, as well as with select premium retailers worldwide including 290sqm in Amsterdam.