Napapijri introduces its FW18 collection, in which the company’s roots and its ongoing evolution are distilled into new shapes celebrating self-expression, unity, and originality. While maintaining a strong connection with its heritage, this collection expands on the brand’s future positive attitude by playfully exploring the possibilities of present trends.
In keeping with the “Out of Nowhere” philosophy the brand has chosen to define the aesthetic approach for its 2018 campaigns, this collection honours and celebrates freedom: from the constraints of geographical belonging, cultural biases, and artistic diktats..
Central to the spirit of the collection is the interpretation of athleisure as an expressive dimension in which to be cool, comfortable, and unapologetically fashionable, disregarding gender and age boundaries
.Napapijri’s icons – the Rainforest anorak, the Skidoo parka, and the Bering bag – are the most conspicuous evidence of the continuity between the brand’s past and its future: strong in their iconicity, these items stand their brave 2018 reinterpretations.
From a wider perspective, the collection is built on the interplay of structure, textural juxtapositions, and dimensions. Napapijri’s signature colour-blocks return in the four stories composing the collection – The Tribe, Superlight, Curlypatch, and Supersoft – which come together in a powerful narrative encapsulating the brand’s current trajectory of exploration and re-articulation of its signature styles.