RIVER ISLAND – LABELS ARE FOR CLOTHES

This season, River Island continues its 30th anniversary celebrations by embracing individuality through fashion and self-expression. Following the hugely successful SS18 launch of LABELS ARE FOR CLOTHES which touched over 22 million people, AW18 continues to champion diversity and body positivity through visual dialogue, this time incorporating mixed ability talent in to the rich and diverse cast.

In partnership with anti-bullying charity Ditch The Label, River Island’s in-house design team have created a selection of slogan t-shirts and sweatshirts, championing the LABELS ARE FOR CLOTHES empowerment message. Ditch The Label is a leading international anti-bullying charity that believes in a world that is fair, equal and free from all types of bullying.